The challenge:

The Mercedes-Benz SLS AMG is the fastest thing on four wheels from the Mercedes-Benz stable. The pride of the pack. A reincarnation of an age old legend, the new SLS AMG was ready for the nouveau rich who were taking to the Indian roads. Sales colateral was needed for a car that literally sold itself on the fly.

The solution:

Get fans to experience the SLS AMG as it is meant to be, at the AMG Driving Academy. Interested parties could sign up to get behind the wheel of the SLS AMG and receive tips from expert race car drivers.

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Skills:

Copywriting