The challenge :

Tata Chemicals is one of India’s largest chemical companies. The senior management at the company realised that chemical companies by and large were treated with a lot of distrust by the general public. What’s more fewer and fewer people are qualified in the field of chemistry. As a long term goal the company was seeking a way to make chemistry fun again for kids, while proving that this was an essential science being promoted by a responsible chemical company.

The solution:

The website “The Human Touch of Chemistry”was conceived as an online platform for content that made chemistry fun for kids. Features like an animated periodic table made learning chemistry interesting while original short stories for kids engaged on a wide variety of topics. The history of chemistry was covered with profiles of famous scientists who contributed to the field of chemistry. The site also covers real day issues that Tata Chemicals as a socially responsible company deals with, like sustainability.

The idea for the website won the agency its first two digital awards. A bronze Abby at Goa Fest 2010, and a Gold Indian Digital Media award during the same year.

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Skills:

		Pitching		Information Architecture
		Copywriting		Vendor Management
		Content Management		Project Management
		Research		Client Management