The challenge:

Raymond is one of India’s most recognisable suiting brands. Yet the brand faced a challenge of it being the brand of ‘fathers’ and not something that the younger monied youth would choose for their special occasion. Raymond wanted to communicate with a banner campaign that they had a wide range of suitings and fabrics that were appropriate for multiple occasions.

The solution:

A series of banners that featured the traditional flair for puns that Raymond advertising is known for. Each of these banners use visuals that were shot for the larger integrated campaign with copy specifically designed keeping in mind the fleeting attention span of the internet target audience. The banners focus on both corporate and personal occasions that a person could make their mark dressed in the best from Raymond.

Skills:

Copywriting