{"id":101,"date":"2015-07-07T16:30:39","date_gmt":"2015-07-07T08:30:39","guid":{"rendered":"http:\/\/rubikazariah.com\/behindthecube\/?p=101"},"modified":"2015-07-07T16:30:39","modified_gmt":"2015-07-07T08:30:39","slug":"youve-got-mail","status":"publish","type":"post","link":"https:\/\/rubik.blog\/portfolio\/youve-got-mail\/","title":{"rendered":"P&amp;G E-Email campaigns"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-462\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/07\/PG_rewardme_emailers_headers.png\" alt=\"PG_rewardme_emailers_headers\" width=\"714\" height=\"200\" srcset=\"https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_emailers_headers.png 714w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_emailers_headers-300x84.png 300w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_emailers_headers-260x73.png 260w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_emailers_headers-50x14.png 50w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_emailers_headers-150x42.png 150w\" sizes=\"auto, (max-width:767px) 480px, 714px\" \/><\/h2>\n<h2><span style=\"color: #ff0000\">The challenge:<\/span><\/h2>\n<p>As part of the digital CRM program, Reward-Me, consumers were to be engaged with regular EDMs covering new product launches and samples that were available on the platform. While each brand has its unique visual identity, Reward Me needed to balance both brand identity with the kind of visual identity that it was creating for itself as an upmarket offering.<\/p>\n<h2>The solution:<\/h2>\n<p>While each EDM balances both brand identity with Reward Me elements, the copy is concise to the point and creative.<\/p>\n<p>[metaslider id=95]<\/p>\n<h2>Skills:<\/h2>\n<table border=\"0\" width=\"200%\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td><\/td>\n<td width=\"3%\"><img decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/creativedriection.gif\" alt=\"Creative Direction\" \/><\/td>\n<td width=\"23%\">Creative Direction<\/td>\n<td width=\"3%\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/client_management.gif\" alt=\"Client Mangement\" width=\"50\" height=\"50\" \/><\/td>\n<td width=\"71%\">Client Management<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/copywriting2.gif\" alt=\"Copywriting\" width=\"50\" height=\"50\" \/><\/td>\n<td>Copywriting<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/project-management2.gif\" alt=\"Project Management\" width=\"50\" height=\"50\" \/><\/td>\n<td>Project Management<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/Content_mangement.gif\" alt=\"Content Mangement\" width=\"50\" height=\"50\" \/><\/td>\n<td>Content Management<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/Strategy.gif\" alt=\"Strategy\" width=\"50\" height=\"50\" \/><\/td>\n<td>Strategy<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/art_direction.gif\" alt=\"Art Direction\" width=\"50\" height=\"50\" \/><\/td>\n<td>Art Direction<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The challenge: As part of the digital CRM program, Reward-Me, consumers were to be engaged with regular EDMs covering new product launches and samples that were<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[19,22,25],"class_list":["post-101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail","tag-fmcg","tag-pg","tag-reward-me"],"_links":{"self":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":0,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts\/101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/media\/106"}],"wp:attachment":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/categories?post=101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/tags?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}