{"id":126,"date":"2015-07-09T18:12:39","date_gmt":"2015-07-09T10:12:39","guid":{"rendered":"http:\/\/rubikazariah.com\/behindthecube\/?p=126"},"modified":"2015-07-09T18:12:39","modified_gmt":"2015-07-09T10:12:39","slug":"your-most-rewarding-experience-right-here","status":"publish","type":"post","link":"https:\/\/rubik.blog\/portfolio\/your-most-rewarding-experience-right-here\/","title":{"rendered":"P&amp;G Reward Me Digital CRM Platform"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-435\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/07\/PG_rewardme_headers.png\" alt=\"Turning Samples Sexy\" width=\"714\" height=\"200\" srcset=\"https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_headers.png 714w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_headers-300x84.png 300w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_headers-260x73.png 260w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_headers-50x14.png 50w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/PG_rewardme_headers-150x42.png 150w\" sizes=\"auto, (max-width:767px) 480px, 714px\" \/><\/h2>\n<h2><span style=\"color: #ff0000\">The challenge:<\/span><\/h2>\n<p>P&amp;G needed to revamp and re-branding of \u00a0its existing sampling platform PG Improving Life to a website that provided content and tips and engaged users even more. The new website was to be targeted to a more premium target audience, dubbed in P&amp;G parlance as India 1+ and therefore required to look more up market.<\/p>\n<h2>The solution:<\/h2>\n<p>The new website to be launched was branded as &#8220;Reward Me'&#8221; after a considerable amount of debate. The name originated from the insight that women had an inate desire to pamper and reward themselves. The site offered several popular pillars of content like beauty tips, for which original content was crafted. Another first for P&amp;G was creating direct access to P&amp;G experts via the platform.<\/p>\n<div style=\"width: 1046px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-126-1\" width=\"1046\" height=\"784\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/07\/RewardMe.mp4?_=1\" \/><a href=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/07\/RewardMe.mp4\">http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/07\/RewardMe.mp4<\/a><\/video><\/div>\n<p>The popularity of this platform\u00a0and its growing user base of over 750000 members within a year of its launch, \u00a0meant that Reward Me became the go to platform for P&amp;G brand managers to promote their products and run their brand specific campaigns within the site. An example was Oral-B&#8217;s &#8216;Smile India Movement&#8217;, which saw two successful iterations being launched. Eventually this platform caugh the eye of P&amp;G on a global scale and was integrated into a global CRM initiative called Everyday Me. This meant a further migration of content once again and a shift to an entirely new production environment. The website that you see only today is this later reincarnation, while it builds on the base sampling program and ideas of the original site that you see pictured in the video.<\/p>\n<h2>Key highlights<\/h2>\n<ul>\n<li><strong>End-to-end sampling program:<\/strong> As part of this website I have helped oversee not only the creation of the site but also worked with external agencies for the fulfilment of samples and internally with a helpdesk team for grievance redressal. We dispatched over 2000,000 samples via the platform.<\/li>\n<li><strong>Always on EDM campaign:\u00a0<\/strong>The website engages customers on an ongoing basis once they sign up on the site. E-mailers covered new product launches to new initiatives and prompted users to engage with the platform. Check out some of the E-mails designed <a href=\"http:\/\/rubikazariah.com\/behindthecube\/2015\/07\/07\/youve-got-mail\/\">here.<\/a><\/li>\n<\/ul>\n<h2>Skills:<\/h2>\n<table border=\"0\" width=\"200%\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td><\/td>\n<td width=\"3%\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/Pitching.gif\" alt=\"Pitching\" width=\"50\" height=\"50\" \/><\/td>\n<td width=\"23%\">Pitching<\/td>\n<td width=\"3%\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/client_management.gif\" alt=\"Client Mangement\" width=\"50\" height=\"50\" \/><\/td>\n<td width=\"71%\">Client Management<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/creativedriection.gif\" alt=\"Creative Direction\" \/><\/td>\n<td>Creative Direction<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/project-management2.gif\" alt=\"Project Management\" width=\"50\" height=\"50\" \/><\/td>\n<td>Project Management<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/Content_mangement.gif\" alt=\"Content Mangement\" width=\"50\" height=\"50\" \/><\/td>\n<td>Content Management<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/information_architecture.gif\" alt=\"\" width=\"50\" height=\"50\" \/><\/td>\n<td>Information Architecture<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/copywriting2.gif\" alt=\"Copywriting\" width=\"50\" height=\"50\" \/><\/td>\n<td>Copywriting<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/vendor-mangement.gif\" alt=\"Vendor Management\" width=\"50\" height=\"50\" \/><\/td>\n<td>Vendor Management<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/Strategy.gif\" alt=\"Strategy\" width=\"50\" height=\"50\" \/><\/td>\n<td>Strategy<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/app_design.gif\" alt=\"App Design\" width=\"50\" height=\"50\" \/><\/td>\n<td>App Design<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/art_direction.gif\" alt=\"Art Direction\" width=\"50\" height=\"50\" \/><\/td>\n<td>Art Direction<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/finance-management.gif\" alt=\"Finance Management\" width=\"50\" height=\"50\" \/><\/td>\n<td>Finance Management<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The challenge: P&amp;G needed to revamp and re-branding of \u00a0its existing sampling platform PG Improving Life to a website that provided content and tips and engaged<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[19,22],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-fmcg","tag-pg"],"_links":{"self":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":0,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/media\/130"}],"wp:attachment":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}