{"id":92,"date":"2015-07-07T15:58:22","date_gmt":"2015-07-07T07:58:22","guid":{"rendered":"http:\/\/rubikazariah.com\/behindthecube\/?p=92"},"modified":"2015-07-07T15:58:22","modified_gmt":"2015-07-07T07:58:22","slug":"getting-touchy","status":"publish","type":"post","link":"https:\/\/rubik.blog\/portfolio\/getting-touchy\/","title":{"rendered":"P&amp;G \/ Olay App"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-464\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/07\/RewardMe_App_headers.png\" alt=\"RewardMe_App_headers\" width=\"714\" height=\"200\" srcset=\"https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/RewardMe_App_headers.png 714w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/RewardMe_App_headers-300x84.png 300w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/RewardMe_App_headers-260x73.png 260w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/RewardMe_App_headers-50x14.png 50w, https:\/\/rubik.blog\/portfolio\/wp-content\/uploads\/sites\/2\/2015\/07\/RewardMe_App_headers-150x42.png 150w\" sizes=\"auto, (max-width:767px) 480px, 714px\" \/><\/h2>\n<h2><span style=\"color: #ff0000\">The challenge:<\/span><\/h2>\n<p>P&amp;G was looking for a new way to connect with its in-store consumers and help them understand their skin needs better. While competitive brands were doing this with printed sales kits with testers, P&amp;G wanted to try to do this in a digital and interactive manner.<\/p>\n<h2>The solution:<\/h2>\n<p>As a pilot study for P&amp;G an app was created for in-store consultants that could be used in conjunction with physical testers. The app would help to identify skin problems and propose the best ways to take care of the customer&#8217;s skin with helpful tips and videos and also allowed users to identify which products they needed. As a step for making this app available to everyone, the app also facilitated e-commerce purchases.<\/p>\n<p>[metaslider id=91]<\/p>\n<p>The above screens a few excerpts from the entire app and show analysis and profiling of the skin along with solutions.<\/p>\n<h2>Skills:<\/h2>\n<table border=\"0\" width=\"200%\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td><\/td>\n<td width=\"3%\"><img decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/creativedriection.gif\" alt=\"Creative Direction\" \/><\/td>\n<td width=\"23%\">Creative Direction<\/td>\n<td width=\"3%\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/app_design.gif\" alt=\"App Design\" width=\"50\" height=\"50\" \/><\/td>\n<td width=\"71%\">App Design<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/copywriting2.gif\" alt=\"Copywriting\" width=\"50\" height=\"50\" \/><\/td>\n<td>Copywriting<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/project-management2.gif\" alt=\"Project Management\" width=\"50\" height=\"50\" \/><\/td>\n<td>Project Management<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/art_direction.gif\" alt=\"Art Direction\" width=\"50\" height=\"50\" \/><\/td>\n<td>Art Direction<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/Strategy.gif\" alt=\"Strategy\" width=\"50\" height=\"50\" \/><\/td>\n<td>Strategy<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/information_architecture.gif\" alt=\"\" width=\"50\" height=\"50\" \/><\/td>\n<td>Information Architecture<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rubikazariah.com\/portfolio\/wp-content\/uploads\/2015\/11\/client_management.gif\" alt=\"Client Mangement\" width=\"50\" height=\"50\" \/><\/td>\n<td>Client Management<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The challenge: P&amp;G was looking for a new way to connect with its in-store consumers and help them understand their skin needs better. While competitive brands<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":90,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[19,22,25],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-fmcg","tag-pg","tag-reward-me"],"_links":{"self":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":0,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/media\/90"}],"wp:attachment":[{"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rubik.blog\/portfolio\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}