The challenge

The Clearing Corporation of India Ltd (CCIL) was introducing a new financial product at a special event that would be hosted for the heads of Treasury Departments of various Indian banks and the regulator – The Reserve Bank of India. In the same event there would also be reporters and a number of non-financial people as well. The company needed to present their new product in a manner that was simple to understand and yet engaging for the audience.

The solution:

Using rhyme and narrative and drawing an analogy with bees an animated product presentation was conceived and sold to the client. While the client’s requirement had been to create something in powerpoint, the optimal solution was to use Flash to ensure not only a captivating animation to tell the story but to ensure that it synced well with the voice over narrative. The animation was well received and saw several other financial bodies seeking a similar treatment for their own products.

Skills:

		Creative Direction		Project Management
		Copywriting		Strategy
		Art Direction		Client Management
		Pitching