The Challenge:

When it comes to making a mark at a momentous event in your life, there is nothing that quite says it like a suit. Raymond for a long time has been the go-to choice of suiting fabrics for Indian men. A tradition that is oft handed down from one generation to another. Yet with the dawn of the digital age and a multitude of foreign suiting brands flooding the Indian market, Raymond once again needed to step forward to make a mark amongst Indian males. What better way to do it than to bolster an area where Raymond already ruled the roost. Weddings.

The Solution:

The wedding wear microsite created for Raymond focussed on being a guide that prospective grooms could read before their big day. This is a website that is created to guide a groom through the entire process of selecting the right suit for the engagement, wedding and reception. It provides handy tips on how to manage the events to ensure that things go off as smoothly as possible. Users could then download a style guide, select a suit style and approach their tailor to have the kind of suit that is tailor made to their physique stitched.

Skills:

		Copywriting		Project Management
		Content Management		Information Architecture