The Challenge:

Mercedes-Benz has long been associated with a variety of luxury events ranging from fashion shows to golf tournaments. The brand has a strong association with the sport and conducts a yearly golf tournament known as the Mercedes-Benz Trophy. The Golf Clinic allows owners of Mercedes-Benz and prospective buyers to up their game with golf tips by the pros. The brand needed to reach out to existing Mercedes-Benz owners and prospective buyers who were interested in the sport to come and participate in the event.

The Solution:

A 360 degree campaign that covered creatives for the run up and the Golf Clinic was created. In the digital space an EDM to invite prospective participants was needed.

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Skills

Copywriting