7 July 2015
The Challenge: Mercedes-Benz has long been associated with a variety of luxury events ranging from fashion shows to golf tournaments. The brand has a strong association […]
7 July 2015
The challenge: Raymond is one of India’s most recognisable suiting brands. Yet the brand faced a challenge of it being the brand of ‘fathers’ and not […]
7 July 2015
The challenge: P&G was looking for a new way to connect with its in-store consumers and help them understand their skin needs better. While competitive brands […]
7 July 2015
The challenge: As part of the digital CRM program, Reward-Me, consumers were to be engaged with regular EDMs covering new product launches and samples that were […]