The Challenge:

Pedigree was looking to connect with its vast number of pet owners and dog enthusiasts and bring them together on an online platform.

The solution:

wer4pets was conceived as a digital platform that not only connected and engaged with existing pet owners but also seeked to provide information to people who were interested in owning a pet. While content in the form of articles, advice and fun elements formed the core of the idea for this site, the site also provides utility value that seeked to bring together pet enthusiasts.

Key features that made wer4Pets different:

The Bone Tree:

The Bone Tree is an encyclopedia of dog breeds. It’s the place to turn to if you want to know more about your favourite pooch. Some of the initial functionalities that were pitched for this feature included allowing people to find dogs of a particular breed for breeding or adoption. Pet owners with the same breed could talk to each other or prospective pet owners could learn first hand what it would be like to own a particular breed.

Dog walks:

Dog walks was an app that was conceived to let pet owners share their favourite routes to walk their dog everyday. This feature used Google Maps to allow users to share their favourite paths with each other in an easy way.

Pet profiles:

Every member on the site is allowed to create a profile for both themselves and the pets that they own. The pet profile focusses on showing off your pet. It also helps you grow your network, especially with people who are interested in the breed that you own.

Dogixs:

We’ve all heard of the saying it’s a dog’s world. The saying comes to life with comics that were created from a dog’s point of view.

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Skills:

		Pitching		Client Management
		Creative Direction		Project Management
		Content Management		Information Architecture
		Copywriting		Vendor Management
		Art Direction		Research
		Mentoring
		Social Media
		Strategy