The challenge:

P&G was looking for a new way to connect with its in-store consumers and help them understand their skin needs better. While competitive brands were doing this with printed sales kits with testers, P&G wanted to try to do this in a digital and interactive manner.

The solution:

As a pilot study for P&G an app was created for in-store consultants that could be used in conjunction with physical testers. The app would help to identify skin problems and propose the best ways to take care of the customer’s skin with helpful tips and videos and also allowed users to identify which products they needed. As a step for making this app available to everyone, the app also facilitated e-commerce purchases.

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The above screens a few excerpts from the entire app and show analysis and profiling of the skin along with solutions.

Skills:

		Creative Direction		App Design
		Copywriting		Project Management
		Art Direction		Strategy
		Information Architecture		Client Management