The challenge:

Anlene is an adult milk supplement brand from Fonterra. The brand was seeking to engage its customers with an app that got people to establish habits for exercise and drinking more Anlene on a regular basis.

The solution:

The Anlene Move app for iOS and Android connects to fitness trackers and provides a daily customised goal based schedule that sees you exercise more and drink more and rewards you for it. If users fail to meet their goals they are served up motivational tips and educational content to help them meet their goals. I helped to contribute content for the app and the microsite which was also whetted by a medical professional.

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Skills:

Copywriting