Milking every mile
How one app & microsite got people to drink more Anlene, live an active lifestyle and milk benefits for years to come.
The Challenge:
Anlene is an adult milk supplement brand from Fonterra. The brand was seeking to engage its customers with an app that got people to establish habits for exercise and drinking more Anlene on a regular basis.The Work
The Solution:
The Anlene Move app for iOS and Android connects to fitness trackers and provides a daily customised goal based schedule that sees you exercise more and drink more and rewards you for it. If users fail to meet their goals they are served up motivational tips and educational content to help them meet their goals. I helped to contribute content for the app and the microsite which was also whetted by a medical professional.The Experience
Project Diary:
Milking the opportunity
What was truly impressive about working on this project was the way in which it was done. Executed in collaboration with an agency partner that was developing the app. What was impressive was the workflow process in delivering content. An eye opener to potential workflows when collaborating with vendors in the future.
I am definitely appreciative of the Anlene account management team for providing me with the opportunity for working on this project. The wealth of information and advice that they brought to the table made crafting the copy an enjoyable experience.
Skills