Top Gear to Top Gun.
Every dream of racing pedigree takes flight with a brochure for the SLS AMG.
The Challenge:
The Mercedes-Benz SLS AMG is the fastest thing on four wheels from the Mercedes-Benz stable. The pride of the pack. A reincarnation of an age old legend, the new SLS AMG was ready for the nouveau rich who were taking to the Indian roads. Sales colateral was needed for a car that literally sold itself on the fly.The Work
The Solution:
Get fans to experience the SLS AMG as it is meant to be, at the AMG Driving Academy. Interested parties could sign up to get behind the wheel of the SLS AMG and receive tips from expert race car drivers.
The Experience
Project Diary
What it was like
While I have written quite a few pieces of copy for the Mercedes-Benz range of automobiles, right from their entry level hatch to the king of the mountain SUVs, there is nothing as sweet as being asked by the print team for a little help with the SLS AMG, brochure. Mercedes-Benz is known for their unique test drives and this particular one put drivers behind the revered SLS AMG, the sportiest offering from Mercedes-Benz on a race course in Germany. What I loved about doing this project was working with the print team, which was a change from my regular digital duties.Skills
Copywriting