A fresh, new, juicy tale.
Helping reinvigorate the Peel Fresh brand on social media.
The Challenge:
Peel Fresh was looking for an agency to breathe fresh new life into its social feeds. Dentsu Singapore was looking to break into the social media space and hoped to leverage its positive equity with the brand, earned through successful offline campaigns. But this was no easy task as the juice category in Singapore is especially challenging, being dominated by brands trying to ape each other on social media and in-store. What’s more, there is low brand loyalty, with customers succumbing to a free-prize inside model in the last mile of purchase.The Work
The Solution:
In order to carve a sustainable niche it was apparent that the brand needed to go beyond just freebies & contextual posts. As the strategy support for the pitch, it was clear to establish that the agency needed to differentiate with content pillars that pushed a refreshing lifestyle & tonality with every post. Developing a unique brand identity on social that complemented offline campaigns. Balancing intricate ‘hero content’ anchor campaigns with regular content columns. What brought this to life was a vibrant visual style, with monthly content themes that helped drive engagement and got fans interacting with the page once again.The Result: The agency was nominated to run Peel Fresh's social media feed!
The Experience
