The final touch.
Delivering a pilot app for enabling in store sales & CRM for P&G brand Olay.
The Challenge:
P&G was looking for a new way to connect with its in-store consumers and help them understand their skin needs better. While competitive brands were doing this with printed sales kits with testers, P&G wanted to try to do this in a digital and interactive manner.The Work
The Solution:
As a pilot study for P&G an app was created for in-store consultants that could be used in conjunction with physical testers. The app would help to identify skin problems and propose the best ways to take care of the customer’s skin with helpful tips and videos and also allowed users to identify which products they needed. As a step for making this app available to everyone, the app also facilitated e-commerce purchases.
The Experience
Project Diary:
What it was like
This app was a pilot project for P&G India. A first of its kind proof of concept that was to be used in-store. It was also one of the first Android tablet apps that were built at R K SWAMY BBDO at a time when flat wasn't in. At the end of the day, the app revolves around delivering a variety of content based on the permutation combinations of user inputs.
Key highlights
An Android design that worked on the first edition of the Samsung Galaxy Tab. It was supposed to take a picture of the user and help analyse their skin and help the sales person to identify the right product range for the customer through a narrative process where they engaged with the consumer on the spot.