The Challenge:

Raymond has for long been a brand that has been synonymous with special occassions. The most common one being weddings. The company was seeking to tap into the younger affluent Indian male and wanted him to consider owning a suit as a matter of business and not just something you wore when you walked down the aisle.

The Solution:

The Corporate Wear website from Raymond was conceived as website that would act as a field guide for men who needed to make their mark whether in their daily business, travel or for an interview. A variety of tips and tricks for each was conceived. Such as the ways in which you could tie a tie for your interview. Or how to pack your suit jacket for a business trip to ensure that it doesn’t arrive all crumpled up. A text based role playing game even put users into a mock interview and asked them questions. If you did choose a wrong answer, you were told why that wasn’t the optimal answer in a real world situation. Style Guides and TV Commercials were the icing on the cake.

Skills:

		Copywriting		Project Management
		Content Management		Information Architecture