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The challenge:

As part of the digital CRM program, Reward-Me, consumers were to be engaged with regular EDMs covering new product launches and samples that were available on the platform. While each brand has its unique visual identity, Reward Me needed to balance both brand identity with the kind of visual identity that it was creating for itself as an upmarket offering.

The solution:

While each EDM balances both brand identity with Reward Me elements, the copy is concise to the point and creative.

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Skills:

Creative Direction Creative Direction Client Mangement Client Management
Copywriting Copywriting Project Management Project Management
Content Mangement Content Management Strategy Strategy
Art Direction Art Direction

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