The best advertising books

So you want to make a break into advertising or are looking to fine tune your copywriting skills. Here are a few good advertising books in no particular order that will help make you a better advertising person.   Books to sharpen your ideation The advertising Concept Book Pete Barry Whack on the side of your head Roger Von Oech Copywriting Mark Shaw Cutting Edge Advertising Jim Atchinson Kiss & Sell Robert Sawyer 1001 Advertising Tips DuPont Hey Whipple Squeeze This – Luke Sullivan Whack →