Ad Land
Why a pandemic is prime time for your messaging
While most marketers shy away a pandemic is prime time to make a meaningful consumer connect both with your actions and through your messaging. Here are few cases and tips. →
When short & sweet falls short
The 15 second advertising format is the go-to format today, but how effective is it really? This week’s YouTube leaderboard is filled with advertising using this format, but how many are truly memorable. →
Jailhouse Juggernaut
Can jailhouses provided answers to the talent and cost crunch that Ad Land face? Here’s a few thoughts about a similar Finnish experiment that could be applied to advertising. →
Advertising & the allure of agile.
With advertising abuzz with agile techniques, here’s an advertising insider’s take on whether this truly works in reshaping the Ad World and generating more creative work with less time and resources. →
Where have all the cowboys gone?
A quick take on what is happening to ageing advertising talent as they struggle to stay relevant and not be undercut by younger talent. →
The real cost of advertising’s flyaway talent
When a high attrition rate in advertising is a given, how does Ad Land ensure that there is not only adequate & seamless knowledge transfer but systems in place that document the agency – client know-how? →
What’s that you say?
As a connoisseur of the written word, copywriters are tasked at crafting and protecting a brand’s voice. But how does that voice translate to the end consumer experience? →
The price to pay
There is a not so secret war being waged in the world of advertising, completely oblivious to the common man who breezes past the average ad. The bean counters of procurement divisions from the world’s leading brands are facing off against advertising agency suits who are valiantly trying to defend their budgets and their creative legroom. It’s painful. As a creative in an ad agency it’s at times hard to understand why the agency just doesn’t get the right resources to create an award →
Creativity creates change
How can creativity and industry-relevant skills in education help transform developing regions such as Africa? This was a question that was posed to me recently →