This packaging for Hrum & Hrum hazelnuts is just brilliant but that’s just half of what makes this story such a nutcracker. →
Product placement in films is almost passé. But Unsplash seeking to revolutionize the stock photography game by offering brand placements could just be brilliant. →
While most marketers shy away a pandemic is prime time to make a meaningful consumer connect both with your actions and through your messaging. Here are few cases and tips. →
The 15 second advertising format is the go-to format today, but how effective is it really? This week’s YouTube leaderboard is filled with advertising using this format, but how many are truly memorable. →
Can jailhouses provided answers to the talent and cost crunch that Ad Land face? Here’s a few thoughts about a similar Finnish experiment that could be applied to advertising. →
With advertising abuzz with agile techniques, here’s an advertising insider’s take on whether this truly works in reshaping the Ad World and generating more creative work with less time and resources. →
A quick take on what is happening to ageing advertising talent as they struggle to stay relevant and not be undercut by younger talent. →
When a high attrition rate in advertising is a given, how does Ad Land ensure that there is not only adequate & seamless knowledge transfer but systems in place that document the agency – client know-how? →
As a connoisseur of the written word, copywriters are tasked at crafting and protecting a brand’s voice. But how does that voice translate to the end consumer experience? →
There is a not so secret war being waged in the world of advertising, completely oblivious to the common man who breezes past the average ad. The bean counters of procurement divisions from the world’s leading brands are facing off against advertising agency suits who are valiantly trying to defend their budgets and their creative legroom. It’s painful. As a creative in an ad agency it’s at times hard to understand why the agency just doesn’t get the right resources to create an award →