Ad Land
The real reason AI is cringe for creatives
AI is all the rage. Yet there is a real cost to Creative talent and creativity today. And it’s probably not what you think.
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THE FEEDBACK MAFIA
We live in an age where it feels like you are being intimidated to give positive feedback for brand experiences that are not up to the mark. The feedback Mafia won’t make you an offer you can’t resist but they will act as if they could have been a contender for best employee of the year. →
Why agencies and brands need to invest in AI like GPT-3 right now
AI is redefining advertising with agencies like Publicis and Wunderman dipping their toes in it. But we are yet to see the full potential of AI like GPT-3 unleashed on the ad world. →
A primer on gaming for marketers
Are you a marketer who wants to incorporate a ‘gaming’ angle in your next campaign but don’t play games yourself? This is where you start. Ready player one? →
Ad Land’s hidden cost of creativity
Advertising often hides the real cost of its creative output. Here’s why its important that creativity is paid its due and a smart way to cut creative costs. →
Should your brand brave Clubhouse?
With Clubhouse being all the rage, here are few things to think about before you take the leap and how best to have your voice heard. →
The real cost of feedback.
Ever stop to wonder by how much bad feedback is eating away your bottom line? Here are few tips to improve the quality of your work by nurturing better feedback practices. →
This packaging is absolutely nuts. That’s just half of it.
This packaging for Hrum & Hrum hazelnuts is just brilliant but that’s just half of what makes this story such a nutcracker. →
Turning snapshots into snappy brand opportunities
Product placement in films is almost passé. But Unsplash seeking to revolutionize the stock photography game by offering brand placements could just be brilliant. →
Why a pandemic is prime time for your messaging
While most marketers shy away a pandemic is prime time to make a meaningful consumer connect both with your actions and through your messaging. Here are few cases and tips. →