We live in an age where it feels like you are being intimidated to give positive feedback for brand experiences that are not up to the mark. The feedback Mafia won’t make you an offer you can’t resist but they will act as if they could have been a contender for best employee of the year.
Digital style guide a Dodo or must do?
Whether you think the style guide is the first step to your digital transformation journey or the penultimate step, here are few tips to make the most out of them.
Flying High
If you are planning on flying somewhere within the country these days, your choice of domestic airline is likely to be IndiGo. With a television commercial that stands out from…
Sole Searching
Here’s a company that has thought out of the box, using the box. Over the weekend I embarked on a quest to find a new sole. This took me the…