With marketers hoping to carve out a niche in the Metaverse, here’s what might hold them back. I examine if we can build tomorrow’s metaverse with today’s tech. →
After her on-screen time with Mr Bond, the Queen was graced with yet another visit of an English legend during her Jubilee celebrations. →
Can technology help prevent the next mass shooting in the United States? I think the existing tech is available to do so. →
While most of us are wondering whether to take to international travel again, the dynamic duo of One Pack Wanderers has created a travel story that should tempt brands to capitalise on. Here’s why you need to follow this wonderful Youtube channel to satiate your travel needs. →
How would you navigate a hands-free AR experience? Why, in the blink of an eye of course! →
A flaming red tribute to a brand that races into our hearts and is racing away with this year’s Formula One Season. →
The largest e-commerce site on this planet, still has its share of Dark UX practices. I break down one common one. →
Why is most of the digital communication you see today no different from traditional media? What is the digital lie agencies perpetrate? Here’s what I think. →
We’ve come a long way from those initial eye searing behemoth blocks of projectors. This one will definitely see use in marketing activations blending into the ceiling lights. →
A New year often heralds a new start. Discover two of the best browsers to boost your productivity and privacy in 2022. →
Will the end of a tightly contested F1 season see Mercedes-Benz branding efforts go into overdrive? Here’s why the Mercedes-Benz brand matters whatever the outcome. →
Facebook’s latest Meta rebranding is either a marketing master stroke or a lot of smoke and mirrors. I sift through is search for the truth in this tale.. →
There is a retro revolution of gaming handhelds upon us. And there is a whole new generation of consoles on the radar for the year ahead. If you thought mobile gaming killed the handheld market, you’d be surprised by the truth. →
Straight out of science fiction, this is a hologram demo from Lightfield Labs that doesn’t require users to wear any headwear. →
AI is redefining advertising with agencies like Publicis and Wunderman dipping their toes in it. But we are yet to see the full potential of AI like GPT-3 unleashed on the ad world. →
DHL’s 2021 advert for e-commerce strikes the right chord at a time when the world is so dependent on the service. Well written and masterfully shot & edited. →
“It is easier to act yourself into a new way of thinking, than it is to think yourself into a new way of acting.” —Millard Fuller
“There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.” -Henry D Hubbard, Member of the US Bureau of Standards in the 1920s