Meta – between the myth and the marketing

Facebook’s latest Meta rebranding is either a marketing master stroke or a lot of smoke and mirrors. I sift through is search for the truth in this tale..

The Retro Revolution

There is a retro revolution of gaming handhelds upon us. And there is a whole new generation of consoles on the radar for the year ahead. If you thought mobile gaming killed the handheld market, you’d be surprised by the truth.

Lightfield Labs Hologram

Straight out of science fiction, this is a hologram demo from Lightfield Labs that doesn’t require users to wear any headwear.

Why agencies and brands need to invest in AI like GPT-3 right now

AI is redefining advertising with agencies like Publicis and Wunderman dipping their toes in it. But we are yet to see the full potential of AI like GPT-3 unleashed on the ad world.

DHL Keep Up With the Clicks

DHL’s 2021 advert for e-commerce strikes the right chord at a time when the world is so dependent on the service. Well written and masterfully shot & edited.

“It is easier to act yourself into a new way of thinking, than it is to think yourself into a new way of acting.” —Millard Fuller

“There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.” -Henry D Hubbard, Member of the US Bureau of Standards in the 1920s

A primer on gaming for marketers

Are you a marketer who wants to incorporate a ‘gaming’ angle in your next campaign but don’t play games yourself? This is where you start. Ready player one?

Ad Land’s hidden cost of creativity

Advertising often hides the real cost of its creative output. Here’s why its important that creativity is paid its due and a smart way to cut creative costs.

5 ways Amazon India could be even more amazing.

Amazon India has become the retail backbone for organised retail across India during this pandemic. Even delivering daily essentials when local corner shops couldn’t. Here are five ways Amazon could get even better.

Should your brand brave Clubhouse?

With Clubhouse being all the rage, here are few things to think about before you take the leap and how best to have your voice heard.

The real cost of feedback.

Ever stop to wonder by how much bad feedback is eating away your bottom line? Here are few tips to improve the quality of your work by nurturing better feedback practices.

This packaging is absolutely nuts. That’s just half of it.

This packaging for Hrum & Hrum hazelnuts is just brilliant but that’s just half of what makes this story such a nutcracker.

Turning snapshots into snappy brand opportunities

Product placement in films is almost passé. But Unsplash seeking to revolutionize the stock photography game by offering brand placements could just be brilliant.

“Long-term consistency trumps short-term intensity.” – Bruce Lee

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” – Arthur Conan Doyle

20 things that defined 2020

2020 was a strange start to the decade with the Covid-19 crisis. Here are 20 key highlights of mine.

“Use a picture. It’s worth a thousand words.” — Tess Flanders, Journalist and Editor, Syracuse Post Standard, 1911.