The 15 second advertising format is the go-to format today, but how effective is it really? This week’s YouTube leaderboard is filled with advertising using this format, but how many are truly memorable.
So you want to make a break into advertising or are looking to fine tune your copywriting skills. Here are a few good advertising books in no particular order that…
A few months ago I moved to Madurai with my parents, taking a sabbatical from my career in advertising. A drastic change some would think after having stayed 13 years…
It’s interesting to see how robots are getting to be more popular day by day and how they are becoming entrenched in our lives. They are especially popular in the…