Rubik's Blog

Digital Divinations

The Goldilocks Problem of Deadlines

In a world that demands instant answers, that’s fuelled by AI, creatives are constantly facing what seems to be instant deadlines and shortened turnaround time that leaves little time to think through.

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Analysing the AI Pin

The AI pin is a device that looks straight out of Star Trek and it was recently picked up by a lot of tech publications. Do we really need one?

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Breaking up with the BBC

The new BBC app design is a bit heart-breaking. But is it the right step forward for the trusted news app? I uncover some of the deal breakers and pet peeves.

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THE FEEDBACK MAFIA

We live in an age where it feels like you are being intimidated to give positive feedback for brand experiences that are not up to the mark. The feedback Mafia won’t make you an offer you can’t resist but they will act as if they could have been a contender for best employee of the year.

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A guest for the Queen

After her on-screen time with Mr Bond, the Queen was graced with yet another visit of an English legend during her Jubilee celebrations.

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