Rubik's Blog

Digital Divinations

“Study the science of art. Study the art of science. Develop your senses — especially learn how to see. Realize that everything connects to everything else.” — Leonardo Da Vinci

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The Full Stack Folly

Yesterday there was the rise of the Full Stack Developer where there was unrealistic demands made of those who know how to code for a living. Today we stand on the precipice of an industry demanding a Full Stack UX talent. What will the fallout be?

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I’m a fan

I have to admit that this looks impressive. Imagine what you could do if you tied this up with a couple of other sensors.

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Fads to fundamentals

Ever wondered if your digital campaign is rooted in fad or fundamental. Here are my thoughts on some of Internets biggest fads over the last decade and the fundamentals that still ring true in every execution.

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Alibaba UX Musings

Done under 24 hours, an analysis of UX challenges for Alibaba and how to create brand tonality. A unique opportunity & pleasure talking to the Content Strategy team at Alibaba HQ about this.

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Giving Alexa a new voice. Your voice.

With sound coming back into the limelight, here is a quick and easy way to craft a voice experience for your brand with a hypothetical case study. Click the title to read more. Click the image to see slides.

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No Borders Advert

An advert that subtly touches upon the trials of travel and that it is oft a joy out of reach for the masses,. Its amazing how with different voice overs parts of the same footage is used to strike two different tones and tell two different tales.

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Laws of UX

A handy site with design posters to refresh some of your key concepts of User Experience (UX) design, with helpful links to articles by the IDF.

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