So you want to make a break into advertising or are looking to fine tune your copywriting skills. Here are a few good advertising books in no particular order that will help make you a better advertising person.
Books to sharpen your ideation
- The advertising Concept Book Pete Barry
- Whack on the side of your head Roger Von Oech
- Copywriting Mark Shaw
- Cutting Edge Advertising Jim Atchinson
- Kiss & Sell Robert Sawyer
- 1001 Advertising Tips DuPont
- Hey Whipple Squeeze This – Luke Sullivan
- Whack on the side of your head – Roger Von Oech
Books on the day to day business side of advertising
- Creative strategies Mario Pricken
- How to do better creative work
Books by advertising big shots
- Ogilvy on Advertising
- Hegarty turning intelligence into magic
- Hegarty on Creativity
- Then they set his head on fire Phil Dussenbury
Other interesting reads
- Ad land Mark Tungate
- It’s not how good you are it’s how good you want to be Paul Arden
- Ads to icons Paul Springer
- Advertising is dead long live advertising Tom Himpe
- Idea Industry Brett Robbs Deborah Morrisson
Award books
- Epica book 26 Creative Communication
- D&AD 2013