With advertising abuzz with agile techniques, here’s an advertising insider’s take on whether this truly works in reshaping the Ad World and generating more creative work with less time and resources.
The 15 second advertising format is the go-to format today, but how effective is it really? This week’s YouTube leaderboard is filled with advertising using this format, but how many are truly memorable.
Advertising often hides the real cost of its creative output. Here’s why its important that creativity is paid its due and a smart way to cut creative costs.