Advertising often hides the real cost of its creative output. Here’s why its important that creativity is paid its due and a smart way to cut creative costs.
A few months ago I moved to Madurai with my parents, taking a sabbatical from my career in advertising. A drastic change some would think after having stayed 13 years…
There is a not so secret war being waged in the world of advertising, completely oblivious to the common man who breezes past the average ad. The bean counters…