There is a not so secret war being waged in the world of advertising, completely oblivious to the common man who breezes past the average ad. The bean counters…
With advertising abuzz with agile techniques, here’s an advertising insider’s take on whether this truly works in reshaping the Ad World and generating more creative work with less time and resources.
The 15 second advertising format is the go-to format today, but how effective is it really? This week’s YouTube leaderboard is filled with advertising using this format, but how many are truly memorable.