Rubik's Blog

Digital Divinations

The write choice

Debutant copywriters in India today face a unique dilemma. What kind of copywriter should they be? They could take the tried and tested path and opt for a mainline advertising…

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The Copy Craze

Hopefully you are reading this because you are thinking of becoming a copywriter. You probably enjoyed it in copy class in college, or generally have a way with words and…

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Snow balls in Hell

To kick off my section on posts related to advertising I decided that I should start off with a book that I am currently reading. The book in question is…

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Touching technology

Technology continues to touch lives and change them. We woke up today to news that Egypt’s struggle had finally born fruit. President Hosni Mubarak had finally been overthrown and the…

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