I have to admit that this looks impressive. Imagine what you could do if you tied this up with a couple of other sensors.
Fads to fundamentals
Ever wondered if your digital campaign is rooted in fad or fundamental. Here are my thoughts on some of Internets biggest fads over the last decade and the fundamentals that still ring true in every execution.
Alibaba UX Musings
Done under 24 hours, an analysis of UX challenges for Alibaba and how to create brand tonality. A unique opportunity & pleasure talking to the Content Strategy team at Alibaba HQ about this.
Giving Alexa a new voice. Your voice.
With sound coming back into the limelight, here is a quick and easy way to craft a voice experience for your brand with a hypothetical case study. Click the title to read more. Click the image to see slides.
Going Places Advert
Here’s another Qatar Airways advert that strikes that premium, smooth tone that makes you aspire to pack your bags.
No Borders Advert
An advert that subtly touches upon the trials of travel and that it is oft a joy out of reach for the masses,. Its amazing how with different voice overs parts of the same footage is used to strike two different tones and tell two different tales.
Laws of UX
A handy site with design posters to refresh some of your key concepts of User Experience (UX) design, with helpful links to articles by the IDF.
Building an Alexa skill
With Amazon Echo making inroads in India, it makes sense that brands offer value added audio driven services or skills for these devices. Here’s how to build one.
Zaxxon
There are few arcade games I remember from the 80’s. As a kid this game confused me, I probably kept crashing into the wall. What I do remember is that its the first isometric game that I ever saw.
Advertising & the allure of agile.
With advertising abuzz with agile techniques, here’s an advertising insider’s take on whether this truly works in reshaping the Ad World and generating more creative work with less time and resources.