Rubik's Blog

Digital Divinations

The Full Stack Folly

Yesterday there was the rise of the Full Stack Developer where there was unrealistic demands made of those who know how to code for a living. Today we stand on the precipice of an industry demanding a Full Stack UX talent. What will the fallout be?

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Fads to fundamentals

Ever wondered if your digital campaign is rooted in fad or fundamental. Here are my thoughts on some of Internets biggest fads over the last decade and the fundamentals that still ring true in every execution.

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Alibaba UX Musings

Done under 24 hours, an analysis of UX challenges for Alibaba and how to create brand tonality. A unique opportunity & pleasure talking to the Content Strategy team at Alibaba HQ about this.

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No Borders Advert

An advert that subtly touches upon the trials of travel and that it is oft a joy out of reach for the masses,. Its amazing how with different voice overs parts of the same footage is used to strike two different tones and tell two different tales.

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Laws of UX

A handy site with design posters to refresh some of your key concepts of User Experience (UX) design, with helpful links to articles by the IDF.

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Building an Alexa skill

With Amazon Echo making inroads in India, it makes sense that brands offer value added audio driven services or skills for these devices. Here’s how to build one.

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