Branding has always been about creating differentiating factors that makes one generic product stand out from another. Giving consumers a reason to choose one brand of toothpaste, or washing powder…
How to create a Youtube Sensation
The world’s a stage. Even more so with the advent of YouTube. I recently walked into my neighbourhood music store, a routine cum ritual of mine that is followed almost…
How to keep it simple in advertising
How to keep things simple in advertising. Make no mistake. Advertising is complicated. I am certain there are those outside our field who think that being part of such a…
An idea on ideas
Advertising has long been called the idea industry. Everyone under the agency’s roof tries some time or other to come up with the next big idea. The question then, is…
Advertising Boot Camp 2: The Brief
Advertising boot camp 2 the brief View more presentations from Rubik Azariah.
Advertising Boot Camp 1: The Idea
Advertising boot camp 1 the idea View more presentations from Rubik Azariah.