A few months ago I moved to Madurai with my parents, taking a sabbatical from my career in advertising. A drastic change some would think after having stayed 13 years…
Branded content
Branding has always been about creating differentiating factors that makes one generic product stand out from another. Giving consumers a reason to choose one brand of toothpaste, or washing powder…
I see beautiful dead people
How far should the digital realm and advertising go to create a meaningful experience for your brand’s customers? What is your brand experience doing for you? What is a meaningful…
How to create a Youtube Sensation
The world’s a stage. Even more so with the advent of YouTube. I recently walked into my neighbourhood music store, a routine cum ritual of mine that is followed almost…
How to keep it simple in advertising
How to keep things simple in advertising. Make no mistake. Advertising is complicated. I am certain there are those outside our field who think that being part of such a…
AD LAD VOL2 ISSUE:4
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Flying High
If you are planning on flying somewhere within the country these days, your choice of domestic airline is likely to be IndiGo. With a television commercial that stands out from…
Going digital: deciphering the right digital agency
The changing face of advertising in India It is interesting to see that two large agencies have strategically ramped up their interactive capabilities recently. The agencies being Leo Burnett (Publicis)…
The Copywriters Mind
Ever wondered if you could get inside the head of that copywriter friend of yours who churns out that creative stuff like a machine. Well perhaps it looks like something…
Lost in interpretation
As a communication person, it appals me to observe how much is really lost in interpretation. Forget being lost in translation, two people may be speaking the same language and…