Goa Fest is the yearly pilgrimage that the ad community takes part in and yours truly was lucky enough to go for the same for the second year running. The…
AD LAD VOL 1: ISSUE 3
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Brand Logos
A considerable amount of thought goes into designing a logo. It is after all it is THE symbol of a brand’s identity and hopes to convey what the brand stands…
Cheaters
The role of advertising is to differentiate a product from its peers and create top of mind recall so that for potential shoppers, the marketer’s brand features in the choice…
Did you see?
I stepped into the Godrej Store in Cuffe Parade (the local grocers) and was pleasantly surprised to see that cook books by Nigella Lawson were selling. The books were placed…
Ad Lad Vol 1: Issue 2
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Ad Lad Vol1: Issue 1
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Crafting the CV
So you’ve decided to take the plunge and you are dolling out your CV at every agency that you have heard of (and some you haven’t). As a writer you…
The write choice
Debutant copywriters in India today face a unique dilemma. What kind of copywriter should they be? They could take the tried and tested path and opt for a mainline advertising…
Ready for robots?
It’s interesting to see how robots are getting to be more popular day by day and how they are becoming entrenched in our lives. They are especially popular in the…