Rubik's Blog

Digital Divinations

Lost in interpretation

As a communication person, it appals me to observe how much is really lost in interpretation. Forget being lost in translation, two people may be speaking the same language and…

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Hegarty @ D&D 2012

Love a few statements “The power of advertising is the power to reduce. To take a complex thought or idea and to reduce it to a simple message.” “The only…

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Prizes to pay

Everything seems to be incentivised these days. Either there is a free gift, a fantastic offer or points to be earned in some way or the other. It seems that…

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An idea on ideas

Advertising has long been called the idea industry. Everyone under the agency’s roof tries some time or other to come up with the next big idea. The question then, is…

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Mumbai Mysteries

  Why does Mumbai turn the other way? There’s an interesting trend one notices when driving anywhere in the city of Mumbai. Something that I fail to grasp even having…

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Con the consumer

With the dawn of the New Year, I reflect on one of last year’s irksome moments which I had put off blogging for quite a while. If there is a…

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