A flaming red tribute to a brand that races into our hearts and is racing away with this year’s Formula One Season.
DHL Keep Up With the Clicks
DHL’s 2021 advert for e-commerce strikes the right chord at a time when the world is so dependent on the service. Well written and masterfully shot & edited.
Ad Land’s hidden cost of creativity
Advertising often hides the real cost of its creative output. Here’s why its important that creativity is paid its due and a smart way to cut creative costs.
When short & sweet falls short
The 15 second advertising format is the go-to format today, but how effective is it really? This week’s YouTube leaderboard is filled with advertising using this format, but how many are truly memorable.
Nescafe Advertisement
A lovely ad by Nescafe that proves that not only is coffee personal, you don’t need a celebrity to sell it.
Kevin is home again.
Nice to see Kevin needn’t be up to his antics with Google at his side. He is surely getting on in his years.
Advertising & the allure of agile.
With advertising abuzz with agile techniques, here’s an advertising insider’s take on whether this truly works in reshaping the Ad World and generating more creative work with less time and resources.
The price to pay
There is a not so secret war being waged in the world of advertising, completely oblivious to the common man who breezes past the average ad. The bean counters…
The marketed mind in Madurai
A few months ago I moved to Madurai with my parents, taking a sabbatical from my career in advertising. A drastic change some would think after having stayed 13 years…
The best advertising books
So you want to make a break into advertising or are looking to fine tune your copywriting skills. Here are a few good advertising books in no particular order that…