Rubik's Blog

Digital Divinations

Mumbai Mysteries

  Why does Mumbai turn the other way? There’s an interesting trend one notices when driving anywhere in the city of Mumbai. Something that I fail to grasp even having…

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Con the consumer

With the dawn of the New Year, I reflect on one of last year’s irksome moments which I had put off blogging for quite a while. If there is a…

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Cute QR

    Augmented Reality has become a buzz word amongst the creative corridors of Ad Land in India. In their continuing tryst with technology, creative gurus oft scoff at yesterday’s…

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Digital Dilemma

Just like a house gets filled with things that sit around doing nothing for most of the time, so do we manage to accumulate a share of digital junk. At…

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Getting greener

It’s not a new thing for a brand to tout the eco-friendly route. Truth be told, there are number of brands that have been jumping on this bandwagon recently. The…

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Lovely lyrics

Advertising is a magnet for people with multiple talents. As a profession, you vent some of your creativity at work while venting the rest with other pursuits in your leisure…

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