If you are planning on flying somewhere within the country these days, your choice of domestic airline is likely to be IndiGo. With a television commercial that stands out from…
Writing for the web
There comes a time in every copywriters life when someone else tells him or her that while the copy sounds really nice, it really isn’t getting the message across. Sounds…
Going digital: deciphering the right digital agency
The changing face of advertising in India It is interesting to see that two large agencies have strategically ramped up their interactive capabilities recently. The agencies being Leo Burnett (Publicis)…
The Copywriters Mind
Ever wondered if you could get inside the head of that copywriter friend of yours who churns out that creative stuff like a machine. Well perhaps it looks like something…
Screen Ecstacy
We live in strange technological times. The two most popular advancements in the field of computing these days seem to be Ultra books and tablet PCs. Slim is definitely in….
Lost in interpretation
As a communication person, it appals me to observe how much is really lost in interpretation. Forget being lost in translation, two people may be speaking the same language and…
Ad Lad Vol 2 Issue: 3
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Hegarty @ D&D 2012
Love a few statements “The power of advertising is the power to reduce. To take a complex thought or idea and to reduce it to a simple message.” “The only…
AD LAD VOL2: ISSUE 2
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Prizes to pay
Everything seems to be incentivised these days. Either there is a free gift, a fantastic offer or points to be earned in some way or the other. It seems that…