Rubik's Blog

Digital Divinations

An idea on ideas

Advertising has long been called the idea industry. Everyone under the agency’s roof tries some time or other to come up with the next big idea. The question then, is…

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Mumbai Mysteries

  Why does Mumbai turn the other way? There’s an interesting trend one notices when driving anywhere in the city of Mumbai. Something that I fail to grasp even having…

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Con the consumer

With the dawn of the New Year, I reflect on one of last year’s irksome moments which I had put off blogging for quite a while. If there is a…

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Cute QR

    Augmented Reality has become a buzz word amongst the creative corridors of Ad Land in India. In their continuing tryst with technology, creative gurus oft scoff at yesterday’s…

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Digital Dilemma

Just like a house gets filled with things that sit around doing nothing for most of the time, so do we manage to accumulate a share of digital junk. At…

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