How do you fight Mother Nature’s deluge? When the rain bears down on a city relentlessly, the only respite is to fight back with a flood of tweets. At least…
Agency super powers
What do you really want when you choose an advertising agency? Fast turn-around times? Cutting edge ideas? Or perhaps someone just at your beck and call to execute your campaigns….
Much ado about drones
There was a time when drones were the thing of movies. Think Terminator toEagle Eye. It was cool to feature a predator drone in your movie, as cool as it…
The Tsuru Revisited
The Aviator
The Aviator: My first try at sculpting with modelling clay.
Creativity creates change
How can creativity and industry-relevant skills in education help transform developing regions such as Africa? This was a question that was posed to me recently and as an advertising professional,…
Going digital
How to pick your digital agency If you aren’t already online, you probably want to be. And if you are a company, you are looking for a business partner…
The marketed mind in Madurai
A few months ago I moved to Madurai with my parents, taking a sabbatical from my career in advertising. A drastic change some would think after having stayed 13 years…
Hash tags. A new hope.
I came across something interesting recently that got me thinking. Social Media was abuzz with how various key figures and celebrities were tweeting pictures of themselves with the hashtag #bringbackourgirls…
Wearable Tech
The buzz word of the year Going into this year the buzzword seemed to be ‘wearable tech’. Everybody was aping about Google Glass and what it could do and…