Rubik's Blog

Digital Divinations

Forget your fears & fly again

With countries kick-starting their tourism, here are six fantastic ads from countries and airlines that hope to extinguish the fear of travel in a Covid 19 era.

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Celebrating technology in the time of Covid 19

During the Covid-19 crisis I explore tales of how technology can make a terrific difference in achieving the impossible during these challenging times. Whether it is celebrating tech on our desktop at home or tech that we experience when we step out the door, here’s what you need to know.

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An analysis of UX in political campaign websites

The UX of politics

Does a website make a difference when it comes to swaying public opinion in politics? Here’s a critique of the 2020 Democratic Digital Websites that examines the UX of politics during a race to the White House.

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When short & sweet falls short

The 15 second advertising format is the go-to format today, but how effective is it really? This week’s YouTube leaderboard is filled with advertising using this format, but how many are truly memorable.

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Woodrow Wilson

“All good things come to him who waits – provided he knows what he is waiting for.” —Woodrow T. Wilson, 28th President of the United States of America

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Secret to Streaming Success

With the streaming wars and the race for original content having channel curators scurrying frantically to keep up, perhaps the golden goose lies in the golden age of film.

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