Rubik's Blog

Digital Divinations

The Goldilocks Problem of Deadlines

In a world that demands instant answers, that’s fuelled by AI, creatives are constantly facing what seems to be instant deadlines and shortened turnaround time that leaves little time to think through.

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Breaking up with the BBC

The new BBC app design is a bit heart-breaking. But is it the right step forward for the trusted news app? I uncover some of the deal breakers and pet peeves.

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The big digital lie

Why is most of the digital communication you see today no different from traditional media? What is the digital lie agencies perpetrate? Here’s what I think.

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Winning with virtual malls

The recent Furniture Centrum website that’s part of the Great Singapore Sale is the first step to a future of full-blown 3D e-commerce. Yet, we are still a far way off. Here’s why.

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