The buzz word of the year Going into this year the buzzword seemed to be ‘wearable tech’. Everybody was aping about Google Glass and what it could do and…
Shakespeare at the movies
It is William Shakespeare’s 450th birthday and it is high time to tell the world about quotemash.com. A little homegrown website and exercise in creativity that I came up…
The best advertising books
So you want to make a break into advertising or are looking to fine tune your copywriting skills. Here are a few good advertising books in no particular order that…
Branded content
Branding has always been about creating differentiating factors that makes one generic product stand out from another. Giving consumers a reason to choose one brand of toothpaste, or washing powder…
Preparing for next generation gaming.
I woke up to a lot of technology news today. News was coming in from E3 that the new PS4 and X-Box have been previewed and were all set…
Game Writing
A C-130 cargo plane hurtles towards the earth in flames caused by a freak lightning storm, as you desperately try to get out of the way on the ensuing carnage….
I see beautiful dead people
How far should the digital realm and advertising go to create a meaningful experience for your brand’s customers? What is your brand experience doing for you? What is a meaningful…
How to create a Youtube Sensation
The world’s a stage. Even more so with the advent of YouTube. I recently walked into my neighbourhood music store, a routine cum ritual of mine that is followed almost…
How to keep it simple in advertising
How to keep things simple in advertising. Make no mistake. Advertising is complicated. I am certain there are those outside our field who think that being part of such a…
AD LAD VOL2 ISSUE:4
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.