People must oft wonder why a TV serial about advertising is called Mad Men. I for one, who work in advertising believe that it is quite apt. Not…
Beyond the bandwagon
My last article was how a myriad of brands seem to want to buy into the Social Media space while being clueless and shit scared at the same time. But…
Social Bandwagon
Everybody wants to be in the Social Media space these days, that’s quite evident. People ask for ‘facebook strategies’, without quite knowing what they want to do in the space…
The brainy truth about advertising
I am currently reading Martin Lindstorm’s Buyology and its proving to be quite an interesting read. The book embarks on a scientific journey to show how the human mind reacts…
Why its hard to intern in advertising
It’s a shame really. On one hand the advertising world claims that it is searching for fresh new talent to infuse the ranks with some energy, on the other hand…
AD LAD VOL1: ISSUE 4
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Goa Fest Musings
Goa Fest is the yearly pilgrimage that the ad community takes part in and yours truly was lucky enough to go for the same for the second year running. The…
AD LAD VOL 1: ISSUE 3
All characters in Ad Lad are fictional and any resemblance to real life people is regretted.
Brand Logos
A considerable amount of thought goes into designing a logo. It is after all it is THE symbol of a brand’s identity and hopes to convey what the brand stands…
Cheaters
The role of advertising is to differentiate a product from its peers and create top of mind recall so that for potential shoppers, the marketer’s brand features in the choice…