A few months ago I moved to Madurai with my parents, taking a sabbatical from my career in advertising. A drastic change some would think after having stayed 13 years…
Hash tags. A new hope.
I came across something interesting recently that got me thinking. Social Media was abuzz with how various key figures and celebrities were tweeting pictures of themselves with the hashtag #bringbackourgirls…
Wearable Tech
The buzz word of the year Going into this year the buzzword seemed to be ‘wearable tech’. Everybody was aping about Google Glass and what it could do and…
Shakespeare at the movies
It is William Shakespeare’s 450th birthday and it is high time to tell the world about quotemash.com. A little homegrown website and exercise in creativity that I came up…
The best advertising books
So you want to make a break into advertising or are looking to fine tune your copywriting skills. Here are a few good advertising books in no particular order that…
Branded content
Branding has always been about creating differentiating factors that makes one generic product stand out from another. Giving consumers a reason to choose one brand of toothpaste, or washing powder…
Preparing for next generation gaming.
I woke up to a lot of technology news today. News was coming in from E3 that the new PS4 and X-Box have been previewed and were all set…
Game Writing
A C-130 cargo plane hurtles towards the earth in flames caused by a freak lightning storm, as you desperately try to get out of the way on the ensuing carnage….
I see beautiful dead people
How far should the digital realm and advertising go to create a meaningful experience for your brand’s customers? What is your brand experience doing for you? What is a meaningful…
How to create a Youtube Sensation
The world’s a stage. Even more so with the advent of YouTube. I recently walked into my neighbourhood music store, a routine cum ritual of mine that is followed almost…